First Year Cleveland

First Year Cleveland

Case Western Reserve University School of Medicine
Biomedical Research Building
11000 Cedar Avenue - 4th Floor Cleveland, OH 44106

Phone 216-368-4837
Home About Us FYC Action Teams Eliminating Sleep-Related Deaths

FYC Action Teams

Priority Area: Eliminating Sleep-Related Deaths

(Learn more about what we're doing in this priority area)

GOAL: By the end of 2020, Cuyahoga County's sleep-related infant deaths will be reduced from 27 in 2015 to five.

RESULTS TO DATE: There were 27 sleep-related infant deaths in Cuyahoga County in 2015. This decreased to 19 sleep-related deaths in 2018, and in 2019, we lost 24 babies to sleep-related deaths.

Action Team 9: Promote safe sleep and expand sleep ambassador program. 

GOAL:  Train 15,000 Safe Sleep Heroes by December 2020; reduce the number of sleep-related infant deaths in Cuyahoga County to five in 2020.

Recent Accomplishments: 

More than 15,000 Safe Sleep Heroes have been recruited and trained as a sustainable community engagement effort to reduce preventable sleep-related infant deaths. This includes employees of MetroHealth, Cleveland Clinic and University Hospitals, and Central Promise Neighborhood Ambassadors.

Distributed more than 15,000 copies of Sleep Baby, Safe and Snug in partnership with Reach Out and Read and Kids’ Book Bank.

Coordinated 2019 Safe Sleep Sunday, a faith-based community effort that included more than 50 participating churches. Efforts are underway for the 2020 Safe Sleep Sunday.

FYC Safe Sleep Heroes launched a comprehensive, highly visible ABCDs of Safe Sleep campaign including large-scale, public advertising. This includes a billboard campaign (12 billboards for two months) and RTA interior bus cards which appeared on a third of the fleet for four months, focusing on neighborhoods with the highest sleep-related infant deaths. Each route in those neighborhoods had daily exposure to the message. Local businesses are also hanging Safe Sleep posters, especially if they have lactation spaces or changing tables available. Radio and social media campaigns were also included in outreach efforts and resulted in more than two million impressions. 

Distributed 25,000 pharmacy bags printed with safe sleep information during the month of October 2019.

Partnered with area Popeye’s restaurants to distribute more than 150,000 postcards with information about the ABCDs of Safe Sleep and breastfeeding.

Distributed information and materials to all 29 Cleveland Public Library branches.

Rita Andolsen, Cleveland State University
Project Manager:
Kate Newsome, The MetroHealth System

Action Team 10: Promote smoking cessation and advocate for implementation of Tobacco21 policies.

GOAL: Reduce tobacco use during pregnancy through implementation of Tobacco 21 (T21) policies in Greater Cleveland communities and increase access to the Ohio Tobacco Quit Line (1-800-QUIT NOW) by pregnant women. 

Recent Accomplishments:  Tobacco 21 was implemented in several cities throughout Cuyahoga County through 2019. In October 2019, the Tobacco21 law went into effect throughout Ohio. The law raises the age to buy tobacco products from 18 to 21. The law applies to cigarettes, e-cigarettes and vaping products. 

State officials cite data from the Institute of Medicine that raising the age from 18 to 21 will prevent or delay use, particularly in people ages 15 to 17.

Terry Allan, Cuyahoga County Board of Health

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